Mural: Agile Space

The brief

Mural’s Agile Space campaign was a collaboration with our content marketing team, with the aim to build a campaign based on an extensive educational ebook. In under a month, we created a unique and interactive experience that introduced novices to Agile processes and helped Agile-experienced visitors deepen their knowledge of the methodology and use Mural templates.

I partnered with our Senior UX Designer to brainstorm concepts, wireframes, and explore feature feasibility, while aiming to strike a balance between Mural’s playful brand and the educational content. Along with the rest of the stakeholders, we decided on an “outer space journey” to guide the creative direction of our campaign.

For visual inspiration, I drew from board game “mission cards,” which inspired the design of the hero navigation, and from vintage NASA mission patches that guided the design of illustrated badges that represented Mural templates.

Once the visual direction and basic page structure were set, I worked with our team’s design lead and illustrator to build out the gated landing page, the web experience, promotional assets, and QA.

See more of my work from Mural

Preview image of the Mural Agile Space marketing landing page, designed to mimic the dashboard of a (fictional) spaceship
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Gated landing page and hero design for the Agile Space experience
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Early inspiration gathering and first round of "badge" sketches
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The finished "badge" portion of the web page – which included over 20 badges – and social media assets to market the campaign