Better for All

About the work

Better for All originally approached me with the intent of updating the brand book for their innovative product of renewable, reusable, eco-based and home compostable party cups. We quickly realized the brand needed: to refine their creative strategy, a rock-solid brand refresh, and after auditing their current brand touchpoints, redesigns across the board. 

We began with a brand refresh that kept their logo and brand fonts while updating everything else. Their original brand had been worked on by multiple designers, and was disjointed, generally unremarkable, and without a cohesive visual language. As Better for All was set to make major moves in the next 1-2 years, we knew we needed to tighten that up and create a recognizable, bold brand that reflected their groundbreaking product and mission as the foundation for current and future business growth efforts. 

From there, our work together has included website updates and landing page designs, a full packaging redesign for their introduction into retail stores, experiential buildouts for events and tradeshows, building a social template library, swag design, media kits, print and digital ad designs, a soon-to-launch ecommerce site and extensive creative and art direction throughout. 

Roles

  • Brand identity
  • Art direction
  • Social media strategy and design
  • Packaging design
  • Web design
  • Experiential design
  • Swag
  • Marketing collateral
Bento with updated visual language, color palette, and collateral for Better for All
Better for All brand design prior to working together
Updated features landing page for B2C lead generation, aiming to detail just how different Better for All cups are from their competitors and ignite buyer curiosity and interest.
Brand new retail packaging designs for 2 new SKU's – printed with eco-based ink on compostable bags (in furtherance of the company's mission)
Redesigned homepage at betterforall.co – an introduction to their primary product, its benefits for consumers, and what makes it a game-changer for the environment.
Print assets created for Better for All's sponsorship of the 2023 USC football season
Social templates created as part of an effort to inform and engage with future consumers and create thought leadership content.