Better for All

Better for All originally approached me with the intent of updating the brand book for their innovative product of renewable, reusable, eco-based and home compostable party cups. We quickly realized the brand needed: to refine their creative strategy, a rock-solid brand refresh, and after auditing their current brand touchpoints, redesigns across the board. 

We began with a brand refresh that kept their logo and brand fonts while updating everything else. Their original brand had been worked on by multiple designers, and was disjointed, generally unremarkable, and without a cohesive visual language. As Better for All was set to make major moves in the next 1-2 years, we knew we needed to tighten that up and create a recognizable, bold brand that reflected their groundbreaking product and mission as the foundation for current and future business growth efforts. 

From there, our work together has included website updates and landing page designs, a full packaging redesign for their introduction into retail stores, experiential buildouts for events and tradeshows, building a social template library, swag design, media kits, print and digital ad designs, a soon-to-launch ecommerce site and extensive creative and art direction throughout.