Aiketo

Aiketo is a mission-driven CPG brand that makes high quality and filler-free chocolate and snacks for an audience with a varying dietary needs…but who still want to enjoy the good things in life. The founders came to me looking for a ‘starter’ brand identity to support their inaugural launch, in addition to some illustrated elements and art direction to help guide the rest of their digital and product design moving forward. For this brand, we looked to luxury “health food” brands like those you might find at Whole Foods or Erewhon, and made them more accessible with a hand-drawn logo and illustrations. Brightly lit, minimalistic, product-centric photography on bold monochromatic backdrops and using satin matte finishes on product packaging were recommended to elevate the brand even further and visually define their products on crowded supermarket shelves.