Branding a copywriting course that overflowed with personality
Brand and design an in-depth course on copywriting, but make it fashion.
Creating a brand as full of personality as The Wordshops' creator and its content in an engaging, effective and organized way.
Hillary Weiss is a copywriter, an entrepreneur, and a woman who came to us on a mission – to create the branding and design for her course, The Wordshops. Both the branding and the PDF’s for the course needed to be as fun and exciting as she is (read: VERY).
In addition to the need for creating a unique brand for the course and its corresponding website, Hillary needed someone to style and design her hundreds of pages of material and worksheets, and then assembling the workbooks for both the “live” version of the course, as well individually-sold ones. Her style inspiration? “Vaporwave” but make it upscale (yes, I had to google that one, too).
The branding started off with a custom wordmark, based on a modern typeface that Hillary fell in love with. It was too busy to use repeatedly in her workbooks, so we opted to use geometric elements of the font as accents in the workbook and used Futura, a geometric-inspired sans serif for titles. A Memphis-style pattern created a playful motif that we used on title pages and for more accents in the workbooks. To coordinate with the sales page created by the team at The Wonder Jam, a fun gradient got thrown into the mix as well.
Most importantly, though, we made sure that the workbooks were easy to read and fill out – whether on screen or printed out – since that’s what her customers were paying for! By the end, we netted over 250 pages across 5 chapters in the “Do it Together” and “DIY” versions, and Hillary’s initial launch was massively successful!