The Sprouting Image
Playful portraits and laughter-filled lessons get a makeover
Create a family-friendly photography studio brand and merge two sides of a business
Make a cohesive, playful brand and web presence showcasing multiple service offerings
Samaria Daniel knew she wanted a rebrand and a Squarespace website redesign for her photography business, and the timing was pretty perfect: she was moving to Seattle, her wife was having a baby, and she was ready to change things up in her business.
She knew that she needed to more clearly define the education and photography sides of her business, but that she was still targeting parents of young children and growing families. The emotions we wanted to create were exciting, upbeat, imaginative, and vivacious.
Play meets practical
During a fortuitous brainstorming phone call, the idea of a hot air balloon came up as a symbol representing play and lightheartedness: core values in her business. Coincidentally, Samaria has a gorgeous hot air balloon tattoo on her arm that faces her clients when she’s shooting photos – we knew that had to be used as part of her new branding.
Combining an illustrated hot air balloon and hand-lettered wordmark, with a saturated but refined palette of primary colors, the aesthetic quickly came together as the core of the new brand for The Sprouting Image.
As Samaria already had a web home on Squarespace, we stuck with that as her CMS. We then merged the family/children’s portraits and photography lessons offerings into a single colorful homepage gallery that interspersed her saturated photography with testimonials and links to pages containing details about her individual offerings. We filled the site with lively patterns and galleries chock full of her high energy photos that truly speak for themselves.
Since we worked together, she has since brought on a fantastically talented partner, expanded their offerings to include custom illustrated portraits, and have worked with numerous schools and museums in the Seattle area to provide classes and activities!