SORT

A visual identity for a disruptive adtech agency

ROLES:

-Art Direction
-Branding

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SORT Branding | Lindsay Goldner - No Fonts Given Co

Create a fashion-forward brand identity for a disruptive marketing and adtech agency

THE Challenge:

What approach needs to be taken to brand an agency in the marketing space to convey authority but also disrupting the status quo?

Sort is founder Stephanie Olson’s answer’s to the traditional behind-closed-doors world of ad tech software. Her goal was to create an agency that was transparent, disruptive, and mission-driven, providing innovative solutions and expertise to her customers in an industry that’s generally known for being anything but transparent.

SORT Branding | Lindsay Goldner - No Fonts Given Co
SORT Branding | Lindsay Goldner - No Fonts Given Co

the solution:

Draw inspiration from vintage fashion magazines

We began by creating a custom wordmark inspired by fashion magazine mastheads. This was complemented by geometric patterns, and a flexible secondary mark that emphasized the bold nature of Sort’s mission and the transparency that it aimed to bring into the ad tech industry. 

Using a punched-up, highly saturated palette that incorporated  a traditional navy and tan with an unexpected red, we emphasized that Sort was the kind of company that was there to shake things up and wouldn’t be taking the expected route with its clients.

SORT Branding | Lindsay Goldner - No Fonts Given Co