Make Art That Sells

A 4-month, brief-driven online illustration course

ROLES:

-Illustration
-Handlettering
-Art Direction

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MATS Bootcamp Future Pin | Lindsay Goldner - No Fonts Given Co

Complete illustrations based on briefs resulting in engaging, market-ready product lines

the brief:

Illustrate the cover of a garden-themed journal using the motifs of Japanese anemones and fiddle leaf ferns.

The brief for the project below was to conceptualize and illustrate the cover of a gardener’s journal, festooned with images of Japanese anemones and staghorn ferns (named so because they look like deer antlers). For my course submission, I created a bright, symmetrical floral design surrounding a hand-lettered inspirational phrase that would fit in well at stores like Paper Source or Papyrus. For the back cover, I translated the floral elements into a coordinating repeating pattern.

I showed the broader potential for using the pattern by displaying it on a variety of products. I created a reverse of the pattern on a light background, used individual elements, and created an elegant serif wordmark to show a ways that a single design could be built out to support a more complete brand.

MATS Bootcamp Flower Journal | Lindsay Goldner - No Fonts Given Co
MATS Bootcamp Flower Shoes | Lindsay Goldner - No Fonts Given Co
MATS Bootcamp Flower Candle | Lindsay Goldner - No Fonts Given Co
MATS Bootcamp Flower Packaging | Lindsay Goldner - No Fonts Given Co

the brief:

Look into the future with tasseography, the art of reading tea leaves.

This project’s brief was to create another journal, this time inspired by tasseography: the art of reading tea leaves. While researching the history of tea leaf reading, I was reminded by a book I’d recently read, The Book of Speculation by Erika Swyler, about a librarian who discovers a family history surrounding an antique book, generations of circus mermaids, and traveling fortune tellers. I used this inspiration to create an icon set around fortune telling, luck, and tea leaves: an overflowing teacup, a crystal ball, a Ouija board planchette, tarot cards, a palmistry diagram, a 4 leaf clover, moon and stars, crystals, and a horseshoe.

I randomly placed these images around a hand-lettered, inspirational title, and combined them into a coordinating repeat pattern for the journal’s back cover. To show how this pattern could be used – and changed – in a variety of different contexts, I created 2 additional patterns with elements from the original set of icons. 

MATS Bootcamp Future Notebooks | Lindsay Goldner - No Fonts Given Co
MATS Bootcamp Future Backpack | Lindsay Goldner - No Fonts Given Co
MATS Bootcamp Future Wallpaper | Lindsay Goldner - No Fonts Given Co
MATS Bootcamp Future Mugs | Lindsay Goldner - No Fonts Given Co

the brief:

Design a piece inspired by vintage sewing supplies and notions.

Similarly to the other two projects, I received a brief for this work: create home products with a design inspired by vintage sewing supplies and notions. I immediately thought of the button box that my grandma for us grandchildren when I was growing up – a wild kaleidoscope of colors, shapes, and textures that ignited the imagination. 

With these fond memories in mind, I looked to source materials of mid-century buttons, vintage notion packaging, and retro sewing machines for my illustrations. From there, I created a collection of 4 coordinating, vintage-inspired sewing themed patterns.

MATS Bootcamp Sewing Mugs | Lindsay Goldner - No Fonts Given Co
MATS Bootcamp Sewing Pin | Lindsay Goldner - No Fonts Given Co
MATS Bootcamp Sewing Bedding | Lindsay Goldner - No Fonts Given Co
MATS Bootcamp Sewing Pillows | Lindsay Goldner - No Fonts Given Co