Project: Nice Notes for Amber McCue
The past 6 months, I worked with Amber McCue doing her Freshly Implemented program, an amaaazing combination of mastermind group, mentoring/coaching, and crazy good community. When B-School rolled around the corner, Amber said that she was going to be an affiliate for the program. As her sign-up bonus, Amber wanted to offer her version of B-School "Cliff's Notes." Using that as a starting point, we worked together to create a branded campaign around the theme "Back to B-School" for her affiliate signups. For the proposal, I created a moodboard inspired by vintage schoolrooms. From there, I created Facebook covers and graphics using Amber's photos and copy, and created a mini brand for her Nice Notes collateral, inspired by No. 2 pencils!