Project: Nice Notes for Amber McCue

Nice Notes by Lindsay Goldner
Nice Notes by Lindsay Goldner

The past 6 months, I worked with Amber McCue doing her Freshly Implemented program, an amaaazing combination of mastermind group, mentoring/coaching, and crazy good community. When B-School rolled around the corner, Amber said that she was going to be an affiliate for the program. As her sign-up bonus, Amber wanted to offer her version of B-School "Cliff's Notes." Using that as a starting point, we worked together to create a branded campaign around the theme "Back to B-School" for her affiliate signups. For the proposal, I created a moodboard inspired by vintage schoolrooms. From there, I created Facebook covers and graphics using Amber's photos and copy, and created a mini brand for her Nice Notes collateral, inspired by No. 2 pencils!

Nice Notes by Lindsay Goldner
Nice Notes by Lindsay Goldner
Nice Notes by Lindsay Goldner
Nice Notes by Lindsay Goldner
Nice Notes by Lindsay Goldner
Nice Notes by Lindsay Goldner
Nice Notes by Lindsay Goldner
Nice Notes by Lindsay Goldner