Moodboard Monday: MCM Gets Quirky

In honor of my one year Portland anniversary (!), I’m bringing back the blog and sharing the moodboard of my first Portland-based client.

Client details: Gabrielle and Irena of Artemis Tax, a super sweet duo who contacted me about rebranding their tax business. Their personalities came through immediately in the email and my suspicions were verified after meeting them face-to-face. I knew they weren’t your typical buttoned-up tax company (and you know I’d never be working with a company like that!), so it was a perfect pairing. From our conversations and their answers in the branding workbook, some of the adjectives that came up to describe their brand aesthetic were  “Mid Century Modern,” “Grey Gardens,” “approachable,” “playful” and “Palm Springs retro,” and after our collaborative Pinterest board session and some curating on my end, we ended up with this fun and funky moodboard!

Midcentury Modern Gets Quirky | No Fonts Given Co

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