It’s Alive! Evolution of a Brand: Year 4.

It’s been 4 years since I first started down the crazy path of full-time freelancing, and boy oh boy have I learned a TON, both about myself and about design! Some of the most important lessons I’ve learned, though, have come along in the past year as I’ve been working to rebrand and redesign my own website. Re-branding a business is never a one-and-done quick fix, but doing your own branding/design is basically comparable to working with your biggest nightmare client– except you’re stuck with yourself 24/7. It’s so easy to jump into a redesign, switch your site to maintenance mode, and then freeze…because all of a sudden Comparisonitis rears its ugly head, you start seeing brands that you’re in love with (but OMG how will your design ever be that great?!), and the wonderful monsters named Procrastination and Perfectionism start creeping in right away.
Well, shit. How do you ever get anything done? The biggest lesson I’ve learned through this year-long redesign is so simple and yet so so so important to remember:

Done is better than perfect.

Lindsay Goldner Creative
Lindsay Goldner Creative

Seriously. I soft-launched last week with copy that wasn’t perfect, graphics that I wanted to play around with more, and definitely not all of the bells and whistles that I had hoped for. But you know what? I finally have a website. It’s shiny, it’s new, it screams me, and most importantly… it does its job of putting my brand out there and creating a sexy branded home for me on the interwebs to show off my work.

As a designer, I know that I will probably never be 100% happy with my own brand and that I’ll always be seeing new and exciting things I want to incorporate into my design. After this relaunch, I’ve learned that that’s okay– you can work changes in gradually (into blog posts, marketing graphics, emails, even your site graphics!) without jumping straight into the deep end and scrapping everything when you get that itch to change.

Now, for the million dollar question: if you were to change one thing with your brand right now, what would you change?

Email me if you want help getting that change going!

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0 thoughts on “It’s Alive! Evolution of a Brand: Year 4.”

  1. I’m actually in the process of re-branding, myself.I originally intended for it to happen during January. Now it’s July. You get the picture.

    I’m now doing things in small steps – first I started creating blog graphics that are more along the new style in which I’m headed.
    Then I changed my newsletter design to the new one.

    Then I rolled out my logo and replaced it wherever I’ve remembered to.
    I committed to a new color scheme & typography.

    Now I’m in the middle of changing my proposal & contract templates, as well as client questionnaires.

    And hopefully then I’ll finally be ready with a complete website overhaul, which is a huge project I already started, but it’s dragging along slowly because it keeps falling to the wayside in favor of other, shorter projects that might make more immediate impact.

    I’m fine with “done”, it’s just that even getting to imperfect “done” is taking a crapload of time ๐Ÿ™‚

  2. Love love love your new brand! It’s so fun and fresh and doesn’t look like everyone else’s is starting to look (i.e. a large photo of a macbook/keyboard cropped out of the frame with office supplies strategically scattered around the desk as your website banner).
    I get the urge to redesign my entire brand about 239 times a year. I settled for refreshing my current website, but keeping my existing branding at the beginning of this year and that was a huge process in itself!

    Congrats on launching your new brand! It looks great!

    1. Thank you sooo much! I can’t even tell you how many times I agonized over *not* having a hero image like that! Talk about comparison-itis!
      The urge to redesign is so hard to combat, especially when you know you have the skills to DIY it. Tiny changes are key once you’ve settled on something you (mostly) like, I think.

      And thank you for the congrats!! ๐Ÿ™‚

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