Branding BTS: LLY Rebranding Part 2

Whatever deeper than knee-deep in a project is, that’s where I’m at right now with the LLY Designs rebrand. I had a half hour chat with the amazing Erika of RedheadWriting (f-bomb and awesomeness warning) who gave me one of her trademark bitch slaps, and then chatted with the equally incredible Leila from Don’t Speak Whinese until 2am or so. Takeaway from both chats? Stop getting hung up on the small things, like what color portfolios I want to put pretty printed forms in to send to clients. In fact, stop getting hung up on small details like printing things to send to clients, period. It’s no good if I don’t have a website and strategies to get the clients in the first place.

So with that in mind, I dragged my butt out into the 100ยฐ heat to the (blissfully) airconditioned Starbucks and cranked out some design work, wireframes, and a list of forms that need to be ready for my clients. BAM! In the image below, you can check out what I’ve been working on for an email signature, some wordmarks (logos) and some variations (the versions in circles) which could be used as stickers, watermarks, etc., and then the bottom image which had originally been intended as an email signature but I decided that was crazytalk– it’s going to either be a facebook/g+ cover or a postcard/biz card/desktop background/Hanukkah gift for my mom. Would love to hear what you think about it all… hit me with your best shot. Would you hire me?

lly branding bts

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0 thoughts on “Branding BTS: LLY Rebranding Part 2”

    1. You actually nailed it when you said “mirror”- it’s hard to get when you see the logo by itself, but i’m going to be playing on the concept of mirroring, reflection, focusing, perspective (vision) throughout the site. Definitely do see the endzone still (damn you, football!) What do you mean flipping them the other way, like as 7’s?

  1. Love the colors. Really liking the first logo exploration. The one with the arrow pointing to it. It’s uncomplicated, memorable, & symmetrical. I would totally hire you!

    1. Lady, coming from you, that’s SUPA flattering. So thank you! And I’m leaning towards that + sticking it in a circle for kicks/a variation (i’m going to have other icons in circles around the site/collateral too). PS- why HAVEN’T we worked together, btw? And yayyy for memorable and symmetrical! That’s exactly what i wanted! <3

  2. My favorite of the logo variations is the middle one (second one after the arrow). It’s very clean and simple, and I feel it balances the negative space the best. ๐Ÿ™‚
    Totally thinking out loud here, but a Y is vaguely heart-shaped…

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